08Jan 2021

Tourvest Retail Services has launched a new pre-order online retail website called Speedbird Café with British Airways, as well as introducing new retail and dining product ranges onboard.

British Airways is partnering with celebrated British Michelin-starred chef Tom Kerridge, who has designed a number of gourmet food items, which include signature pies and sandwiches, to pre-purchase for the airline’s Euro Traveller (short-haul economy) customers.

Customers wanting to order from the Speedbird Café must pre-purchase their meal before flying. This will ensure that customers receive their first choice of meal, while reducing onboard waste, said Tourvest. British Airways said it will continue to offer complimentary refreshments alongside its new pre-purchase menu.

The pre-purchase option is also being introduced for an expanded Highlife Shop product range.

British Airways’ Director of Brand and Customer Experience Carolina Martinoli said: “Over the last few months we know that our customers have valued the complimentary refreshments offered, so they’re here to stay. But in addition, we also wanted to offer more choice and the ability to buy something more substantial. After a successful partnership with M&S, we have teamed up with another British favourite, chef Tom Kerridge.

“Our expert teams have worked closely with Tom to create delicious British staples for our short haul menu. We know how popular the menus that Tom designed for our centenary were with our customers, so we are delighted to be working with him again and can’t wait for our customer to experience his fantastic new food at 35,000ft.”

Tourvest Retail Services Chief Executive Officer Clive Jones commented, “We are excited to launch a new online retail platform with British Airways, a key component of our omnichannel digital strategy. Customers can now secure their first choice of product and have these conveniently delivered straight to their seats. The new food & beverage as well as Highlife Shop products offer choice, quality and some good value for money deals all at the click of a button. We are both proud and humbled to be associated with British Airways together with Tom Kerridge.”